Usage observatory

The usage observatory is a collective business intelligence tool towards offensive and non defensive economic intelligence.

It offers businesses the opportunity to fully grasp a wide range of information pertaining to their activity and to benefit from consultancy services, training and skills in the field of collection and management of strategic information on competitive intelligence, on a national, European and international scale. This economic intelligence is offensive in the sense that it does not exclusively consist in collecting information on existing situations, but also in anticipating and forecasting future trends based on available data.

Its missions to serve businesses:

• Sharing economic intelligence tools for the benefit of companies
• Mobilising research skills towards shared economic intelligence campaigns (technology, new consumer usage, competition, markets),
• Sharing collected information,
• Benefiting from consultancy services and training for improved command of research and of the dissemination of strategic information,
• Positively developing and transferring Lower Normandy's research potential via study reports.

The observatory is:

1. a breeding ground for pluridisciplinary skills
2. an offer of shared economic intelligence tools